The Hunan Provincial Department of Commerce recently announced that the second Quality African Products Online Shopping Season has commenced, with 7-Eleven convenience stores across Changsha's main urban area serving as African product sales centers. These stores have set up dedicated zones showcasing distinctive African goods, bringing high-quality African specialties into residents' everyday lives.

湖南省商務(wù)廳近日獲悉,，非洲好物網(wǎng)購季第二季已經(jīng)開啟,，長沙主城區(qū)的7-11便利店成為非洲好物驛站,，集中設(shè)立非洲特色產(chǎn)品專區(qū),，讓優(yōu)質(zhì)的非洲特產(chǎn)走進(jìn)居民的日常生活,。

On May 13, the 7-Eleven store located at the Friendship & Apollo Group headquarters building in Furong District, Changsha, stood out with its creative design themed around "Finding Quality African Products in Hunan". The design attracted much attention and stirred eagerness among passersby to step inside and explore the wonders of African products. Inside the store's African specialty display area, there are various products such as coffee, aloe gel, perfume, wine, nuts, and chili sauce, with prices ranging from several yuan to dozens of yuan.

5月13日，位于長沙市芙蓉區(qū)友阿總部大樓的7-11便利店,，以“湘”遇“非”凡好物為主題打造的創(chuàng)意設(shè)計,，頗為引人注目，讓人迫不及待想要推門探索來自非洲大陸的奇妙好物,。店內(nèi)的非洲好物精選陳列區(qū),，有咖啡、蘆薈膠,、香水,、葡萄酒、堅果,、辣椒醬等各類非洲特產(chǎn),，售價從數(shù)元到數(shù)十元不等。

Huang Xinchao, general manager of the Hunan Friendship & Apollo Convenience Store Management Co., Ltd., noted that 7-Eleven stores currently offer more than 40 African specialty products. Most of the products are cost-effective and popular among consumers, resulting in promising sales. In five 7-Eleven theme stores near the bustling Wuyi Business District, tasting events for African coffee and wine are also being held, allowing customers to experience the products before making a purchase.

湖南友阿便利超市管理有限公司總經(jīng)理黃新超介紹,，目前7-11便利店一共上架了40余款非洲特產(chǎn),，產(chǎn)品大多性價比很高，獲得了不少消費者的青睞,，銷售情況樂觀,。在五一商圈附近的5家7-11主題門店,，還安排有非洲咖啡,、葡萄酒的試喝活動，讓消費者先體驗再購買,。

Hunan Dayan Information Technology Co., Ltd., a company specializing in trade with Africa, primarily assists Chinese enterprises in exploring the African market and helps South African brands enter China. The company has cultivated the imported brand "Qiu Zhang Ma Tou (Chief's Wharf)" and is one of the suppliers for the African specialty products featured in 7-Eleven convenience stores. "The African specialties we supplied this time are mainly all-natural health? products, including tea, aloe gel, and wine," said Luo Caining, head of public affairs at the company. "Previously, our imported African specialties were mainly sold through e-commerce platforms. This collaboration with convenience stores represents a breakthrough for us in establishing offline sales channels."?

湖南達(dá)言信息科技有限公司是一家對非貿(mào)易企業(yè),，主要服務(wù)中國企業(yè)“出海非洲"與南非品牌“進(jìn)入中國”,，并孵化了“酋長碼頭”自非進(jìn)口品牌，是此次7-11便利店非洲好物的供應(yīng)商之一,?！肮敬舜喂?yīng)的非洲特產(chǎn)，主要是一些純天然的健康產(chǎn)品,，包括茶葉,、蘆薈膠、葡萄酒等,。此前,，公司進(jìn)口的非洲特產(chǎn)，主要是通過電商平臺銷售,，而此次通過與便利店的合作,，讓公司實現(xiàn)了線下銷售渠道的突破,。”公司公共事務(wù)負(fù)責(zé)人羅婇寧說,。