大學(xué)校園內(nèi),，外賣服務(wù)盛行,，給師生帶來便利。然而,，一個棘手的問題也在悄然浮現(xiàn)——校園送餐的“最后一百米”難題：誰來把外賣從樓下外賣柜送到樓上宿舍,？

On university campuses, the popularity of takeout services brings convenience to teachers and students. However, a tricky problem is quietly emerging: the "last 100 meters" challenge of campus food delivery. Who will deliver the takeout mealsfrom the downstairs delivery lockers to the upstairs dormitories?

在長沙，就有一家從中南大學(xué)校園起步的校園生活服務(wù)平臺——食小助,，它通過聯(lián)動商家,、騎手與學(xué)生等資源，實現(xiàn)外賣配送上樓,，成為校園生活中的得力助手,。

In Changsha, there is a campus life service platform called Shixiaozhu that originated on the campus of Central South University. By integrating resources such as merchants, delivery riders and students, it enables the delivery of takeout meals directly to dormitory floors, becoming a capable assistant in campus life.

“外賣到寢”需求催生創(chuàng)業(yè)靈感

"Takeout meals directly to dormitories" Demand Spurs Entrepreneurial Inspiration

“省里的50萬元融資早已到位,。接下來，我們會精心規(guī)劃這筆資金的用途,，確保每一分錢都花在刀刃上,。”3月19日,，在位于中南大學(xué)科技園的公司駐地,，湖南食小助科技有限責(zé)任公司（簡稱“食小助”）CEO、“00后”創(chuàng)業(yè)者李佳璇興奮地告訴記者,，這筆資金恰似一場及時雨,，為食小助帶來蓬勃生機(jī)。

"The 500,000 yuan in financing from the province has already been received. Next, we will carefully plan the use of this fund to ensure that every penny is spent wisely." On March 19, at the company's headquarters in the Central South UniversityScience Park, Li Jiaxuan, CEO of Hunan Shixiaozhu Technology Co., Ltd. (referred to as "Shixiaozhu"), a "Post-00s" entrepreneur, excitedly told reporter that this fund is like a timely rain, bringing vigorous vitality to Shixiaozhu.

今年年初,，“校園生活服務(wù)平臺——食小助”成為湖南省大學(xué)生創(chuàng)業(yè)投資基金首批簽約項目之一,，據(jù)了解，這是全國第一只專業(yè)面向大學(xué)生創(chuàng)業(yè)投資的基金,，也是湖南省委,、省政府支持大學(xué)生創(chuàng)新創(chuàng)業(yè)的創(chuàng)新舉措，基金總規(guī)模達(dá)5.05億元,。李佳璇口中的“50萬元融資”正來源于該基金,。

At the beginning of this year, "Campus Life Service Platform - Shixiaozhu" became one of the first batch of signed projects of the Hunan Provincial College Student Venture Capital Fund.It is understood that this is the first fund in the country specifically for university student venture capital, and it is also an innovative measure by the Hunan Provincial Party Committee and Provincial Government to support university student innovation and entrepreneurship. The total scale of the fund reaches 505 million yuan. The "500,000 yuan in financing" that Li Jiaxuan mentioned comes from this fund.

時間撥回2021年，彼時,，20歲的李佳璇正在中南大學(xué)計算機(jī)專業(yè)讀大二,，他注意到，商家外賣配送不到宿舍,，同學(xué)們對外賣配送到寢需求強(qiáng)烈,，同時，還有不少同學(xué)期望借助勤工儉學(xué)減輕家庭負(fù)擔(dān),。

Time goes back to 2021. At that time, 20-year-old Li Jiaxuan was studying computer science at Central South University as a sophomore. He noticed that merchants' takeout mealsdelivery did not reach the dormitories, and students had a strong demand for takeout mealsdelivery to the dormitories. At the same time, many students hoped to reduce their family burden by working part-time.

能不能打造一個平臺,，一方面為同學(xué)們提供便捷服務(wù)，另一方面又能創(chuàng)造勤工儉學(xué)崗位,？鑒于自身的計算機(jī)專業(yè)背景,，他產(chǎn)生了運(yùn)用編程思維改善校園生活的想法。

Could a platform be built to provide convenient services for students on the one hand and create part-time jobs on the other? Given his own computer science background, he had the idea of using programming thinking to improve campus life.

李佳璇的想法與同學(xué)胡必成一拍即合,，就這樣,，2021年8月，湖南食小助科技有限責(zé)任公司應(yīng)運(yùn)而生,。同時,，一個專屬于校園的簡易配送程序“食小助”正式上線，并邀請了學(xué)校附近的商家入駐。小程序上線后,，李佳璇與胡必成模擬用戶操作,，測試下單流程，確保每一個環(huán)節(jié)都能順暢運(yùn)行,。

Li Jiaxuan's idea hit it off with his classmate Hu Bicheng. In this way, in August 2021, Hunan Shixiaozhu Technology Co., Ltd. came into being. At the same time, a simple delivery program "Shixiaozhu" dedicated to the campus was officially launched, and merchants near the school were invited to join. After the mini-program went online, Li Jiaxuan and Hu Bicheng simulated user operations and tested the ordering process to ensure that every step was smooth.

政策托底助力“食小助”加速跑

Policy Support Helps "Shixiaozhu" Accelerate

“創(chuàng)業(yè)不易,，大學(xué)生創(chuàng)業(yè)更不易。我們就像在黑暗中爬樓梯,，每一步都很艱難,。”李佳璇表示,，當(dāng)時團(tuán)隊對營銷一知半解,，為了推廣食小助平臺，團(tuán)隊不斷學(xué)習(xí)營銷經(jīng)驗,，進(jìn)行地推,、掃樓?！安粌H如此,，市場開拓需要資金。如果想要輻射1萬人,，就需要近8萬元的成本,?！?/p>

"Entrepreneurship is not easy, and university student entrepreneurship is even more difficult. We are like climbing stairs in the dark, every step is very difficult." Li Jiaxuan said that at that time, the team knew very little about marketing. In order to promote the Shixiaozhu platform, the team constantly learned marketing experience and carried out ground promotion and door-to-door promotion. "Not only that, market development requires funds. If you want to reach 10,000 people, you need nearly 80,000 yuan in costs."

幸運(yùn)的是,，從成立之日起，食小助陸續(xù)受到了來源于中南大學(xué)科技園,、湖南湘江新區(qū),、省市政策指導(dǎo)、場地提供和資金支持,。

Fortunately, since its establishment, Shixiaozhu has successively received guidance, site provision, and financial support from the Central South University Science Park, Hunan Xiangjiang New Area, and provincial and municipal policies.

入駐中南大學(xué)科技園后，“食小助”獲得了20平方米辦公場地的支持,?！皥@區(qū)對這個項目很支持，在政策解讀,、辦公場地上都給予了大力支持,。”中南大學(xué)科技園平臺公司產(chǎn)業(yè)發(fā)展部部長劉寶順介紹,，作為該項目創(chuàng)業(yè)導(dǎo)師,，他多次指導(dǎo)食小助參與相關(guān)路演、制定項目計劃。在多方的幫助下,，食小助漸漸有了起色,，不到一年就實現(xiàn)盈利。

After settling in the Central South University Science Park, "Shixiaozhu" received support for a 20-square-meter office space. "The park is very supportive of this project, and has given a lot of support in policy interpretation and office space." Liu Baoshun, Minister of Industrial Development of the Central South University Science Park Platform Company, introduced that as the project's entrepreneurial mentor, he has repeatedly guided Shixiaozhu to participate in related roadshows and formulate project plans. With the help of many parties, Shixiaozhu gradually improved, and achieved profitability in less than a year.

“省,、市,、區(qū)和學(xué)校對我們大學(xué)生創(chuàng)業(yè)的支持，相當(dāng)于給我們托了底,?！崩罴谚f，“公司還可以免費(fèi)入駐湖南湘江新區(qū)大學(xué)生創(chuàng)新創(chuàng)業(yè)園,，不但場地可以免3年租金,，而且免水電費(fèi)和物業(yè)管理費(fèi)?！?/p>

"The support from the provincial, municipal, district governments, and the universityfor our university student entrepreneurship is equivalent to giving us a solid back up." Li Jiaxuan said, "The company can also be stationed in the Hunan Xiangjiang New Area CollegeStudent Innovation and Entrepreneurship Park for free. Not only can the site be free of rent for 3 years, but also free of water and electricity and property management fees."

如今,，食小助已覆蓋湖南9所高校，涉及連鎖品牌,、商鋪近300家,，累計完成250萬個訂單，創(chuàng)造了300余個勤工助學(xué)崗位,，累計發(fā)放兼職薪資達(dá)500萬元,，平臺交易額達(dá)3000多萬元。

Nowadays, Shixiaozhu has covered 9 universities in Hunan Province, involving nearly 300 chain brands and stores. It has completed a total of 2.5 million orders, created more than 300 part-time work-study positions, issued a cumulative part-time salary of 5 million yuan, and the transaction volume on the platform has reached more than 30 million yuan.

“我們是一個跟‘食’物緊密相連的平臺,，‘助’字體現(xiàn)互幫互助的精神,。”李佳璇介紹,，“小”字提醒著我們,，作為從大學(xué)生創(chuàng)業(yè)起步的小微團(tuán)隊，要扎實做好小事,。

“We are a platform closely related to 'food,' and the word 'zhu' embodies the spirit of mutual help." Li Jiaxuan introduced, "The word 'xiao' reminds us that as a small team starting from university student entrepreneurship, we must do small things in a solid manner."

長沙創(chuàng)業(yè)沃土滋養(yǎng)青年創(chuàng)客

Changsha's Entrepreneurial Hotbed Nourishes Young MakersEntrepreneur

“近期,，我們一直在忙著提升客戶服務(wù)，例如,，針對超時送達(dá)的顧客,，會額外贈送奶茶。同時,，我們還開展了水果團(tuán)購配送到寢業(yè)務(wù),。”這位“00后”的創(chuàng)業(yè)者腦海中總是不乏新點子,。

"Recently, we have been busy improving customer service. For example, for customers who are delivered overtime, we will give extra milk tea. At the same time, we have also launched a fruit group purchase delivery to the dormitory business." This "Post-00s" entrepreneur is always full of new ideas.

李佳璇來自山西大同,，在長沙學(xué)習(xí),、創(chuàng)業(yè)已5年?！伴L沙作為新一線城市,，活力四射，在新消費(fèi),、服務(wù)創(chuàng)新等方面,，為創(chuàng)業(yè)者提供了廣闊天地?！闭劶伴L沙,，他的言語中滿是溢美之詞。

Li Jiaxuan is from Datong, Shanxi, and has been studying in Changsha and running a business there for five years."As a new first-tier city, Changsha is full of vitality. In terms of new consumption and service innovation, it provides a broad world for entrepreneurs." Speaking of Changsha, his words are full of praise.

記者了解到,，目前,，除了提供外賣訂餐服務(wù)，食小助還涵蓋了快遞代取,、校園卡充值等多項便捷功能,，成為校園生活中的得力助手?！矮@得融資后,，我們將計劃實現(xiàn)更多的功能，如智能生成課表,、創(chuàng)業(yè)公益咨詢等,。”

The reporter learned that, in addition to providing takeout mealsordering services, Shixiaozhu also covers express delivery, campus card recharge, and other convenient functions, becoming a helpful assistant in campus life. "After obtaining financing, we plan to realize more functions, such as intelligent timetable generation and entrepreneurial public welfare consulting."

“未來,，我們希望可以把‘食小助’模式打磨好,，擴(kuò)充團(tuán)隊、提升技術(shù)并開拓更多的市場,?！泵嫦蛭磥恚罴谚蛨F(tuán)隊小伙伴充滿信心,。

"In the future, we hope to polish the 'Shixiaozhu' model, expand the team, improve technology, and explore more markets." Facing the future, Li Jiaxuan and his team are full of confidence.